The art world is changing fast—and media coverage isn’t always keeping up. Many outlets focus on the headlines, but I feel there should be more coverage on the deeper trends, practical insights, and emerging opportunities that matter to art professionals. That’s the gap this newsletter and online publication is here to fill.
I explore the people and ideas shaping the future of art and culture: new business models, emerging markets, ethical shifts, and digital technologies that are changing how art is made, sold, and experienced in the 21st century.
What’s Changing?
New markets in Asia, Africa, the Middle East, and Latin America are expanding the art world, while diversity and inclusion are becoming central to the conversation. Artists are exploring new ways to earn a living beyond traditional gallery sales. Our cultural institutions are in crisis, gallerists experiment with leaner business models to survive in a struggling art market, and a new generation of collectors pushes for innovation, ethics, and sustainability.
The Overview tracks these shifts through interviews, case studies, and practical insights—helping art professionals to navigate the future of culture.
What I'll Cover
Ethical Shifts in the Art World
I'm optimistic enough to believe a better future for the art world is possible. The Overview highlights the change makers working every day to make it more open, inclusive, and sustainable.
The Market
How the business of art is evolving: digital transformation, new forms of patronage, emerging markets, and innovative revenue streams for artists beyond traditional gallery sales.
Institutional Innovation
How can museums adapt to digital transformation, increasing overhead costs, falling foot traffic and political pressure? Where are the promising new approaches to future-proof our institutions? I will find and introduce them to you.
Art, Tech, and Culture
Where creativity meets technology: celebrating interdisciplinary artists experimenting with new tools, processes, and ways of making art.
Who This Is For
- Gallery Professionals navigating digital transformation and hybrid business models
- Museum Directors & Cultural Strategists future-proofing institutions for digital-first audiences
- Artists experimenting with emerging technologies and new distribution models
- Collectors exploring digital ownership and alternative patronage structures
- Art-Tech Founders building infrastructure for the cultural sector
- Anyone who operates where art, technology, and innovation intersect
Why Me
I'm Eva, a culture writer and content strategist with more than 10 years of experience working in the creative industry for tech companies, culture magazines, lifestyle brands and creative agencies.
Now I'm dedicating my reporting to this space because it's at a genuine inflection point — and the stories being told don't match the reality I'm seeing. This newsletter is my research, synthesized and shared with you weekly.
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